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Motivate the troops with imagery

Motivate the troops with imagery
The Globe and Mail
By Harvey Schachter
Published: January 18, 2015
>> Motivate the troops with imagery

The Globe and Mail's management columnist, Harvey Schechter, examines a new study in the Academy of Management Journal that finds that using imagery, combined with a "small amount of 'values,'" is the most effective way to communicate corporate vision and goals.

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