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The Benefits of Male Small-Talk

The Benefits of Male Small-Talk
Harvard Business Review
By Andrew O’Connell
Published: August 20, 2014
>> The Benefits of Male Small-Talk

In a hypothetical scenario, research participants were willing to pay 6% more for a parcel of land if the male seller engaged in friendly small-talk before negotiating the deal, demonstrating that men benefit from striking up casual conversation before negotiations, says a team led by Brooke Shaughnessy of Ludwig-Maximilians-Universität in Germany. For women, chitchat provides no such effect, though it does no harm. Chitchatting men may benefit from countering male stereotypes of reticence, the researchers suggest.

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