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Central Vermont Public Service Cow Power Video Case Study

***Winner of the 2011 Academy of Management Teaching Resource Library Video Competition*** 

This video provides a business case study analysis of the CowPower, which is a project at Central Vermont Public Service, a Rutland, Vermont-based electric utility.

Based on the concepts of renewal, reputation, and relationship, this business video case study explains how Central Vermont Public Service uses the CowPower project to create triple bottom line (economic, social, and environmental) value stream.

The triple bottom line value creation is not only an important strategic business concern to a small electric utility in Vermont, but is becoming an important management concern to tto firms and organizations particularly in emerging Asian countries.

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