Originally found at Forbes
If there are two words I’ve heard more this week than any others, it’s these: layoffs and recession. Consider a sampling of recent Forbes headlines: Early Thursday morning, software giant SAP said during an earnings call that it plans to cut 3,000 jobs, making it the latest tech firm to announce layoffs. At least 60,000 jobs have been lost amid corporate layoffs in January alone. Meanwhile, Morgan Stanley’s investment chief is warning clients that incoming earnings reports from other companies will likely disappoint investors, which could push major stock indexes to two-year lows even if the economy ultimately avoids a recession.
“We don't control the macroeconomic environment, we never have,” Gouw told me. I asked her for her best advice for entrepreneurs in this moment, and I think her answer is helpful no matter what your job is. Essentially, she said, control what you can control: “What resources do you have today? And what's the most you can [do] with what you've got today?”
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