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Phys.org: 'Shark Tank' data reveals women are less likely to get funding when pitching innovative ideas to investors

06 Jul 2023
Women pursuing revolutionary business ventures are less likely to be funded because of investors' unconscious bias against female entrepreneurs, according to a study by Northeastern University researchers that included an examination of "Shark Tank" episodes.

Originally found at Phys.org

Women pursuing revolutionary business ventures are less likely to be funded because of investors' unconscious bias against female entrepreneurs, according to a study by Northeastern University researchers that included an examination of "Shark Tank" episodes.

Novelty is vital to entrepreneurship. However, it becomes an invisible liability for women who face the "double bind" effect, the study said.

The article, "Gender Liability of Venture Novelty," co-authored by Northeastern professor Zhenyu Liao, has been published in the Academy of Management Journal.

Liao's findings are based on the results of three studies, including an archival examination of "Shark Tank"—ABC's popular TV show where entrepreneurs pitch their products and ideas—coupled with online and field experiments.

 

Continue reading the original article at Phys.org.

Read the original research in Academy of Management Journal.

Read the Academy of Management Insights summary.

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