Originally found at Cambridge Network.

The concept of “craft” is often narrowly applied to describe traditional approaches to work or niche movements with a nostalgic yearning for a simpler past. Yet a new article in the journal Academy of Management Annals led at Cambridge Judge Business School instead presents craft as a more fundamental approach to any type of work – in contrast to mechanistic methods in our era of artificial intelligence and machine learning.

“We propose a reconceptualisation of craft as a timeless approach to work that prioritises human engagement over machine control,” says the journal article, an interpretive review of 453 papers in 17 top management and organisation journals over the last century.

Continue reading the original article at Cambridge Network.

Read the original research in Academy of Management Annals.

Learn more about the AOM Scholars and explore their work:

• Jochem Kroezen, University of Cambridge
  
• Davide Ravasi, University College London
• Innan Sasaki, University of Warwick
• Monika Żebrowska, University of Cambridge
• Roy Suddaby, University of Victoria