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Inc.: Mark Cuban and Steve Jobs Agree That Everything You Know About ‘Finding Your Passion’ Is Wrong

01 Apr 2021
According to an AOM Journal study, while most people assume that entrepreneurial passion drives entrepreneurial effort, the reverse is also true: Entrepreneurial passion increases with effort.

Originally found at Inc., by Jeff Haden.

Steve Jobs apparently believed in finding your passion. As Jobs once said, "You've got to find what you love. The only way to do great work is to love what you do. If you haven't found it yet, keep looking.

Mark Cuban disagrees. As Cuban said: "One of the great lies of life is 'follow your passions.' 'Follow your passion' is easily the worst advice you could ever give, or get."

Who is right? As you'll see, both--especially where starting and building a business is concerned.

For Jobs, passion seems to come first: 

You have to have a lot of passion for what you do, and the reason is it's so hard that if you don't, any rational person would give up.

You have to do it (build a company) over a sustained period of time. If you don't really love it, you're going to give up.

Continue reading the original article at Inc.

Read the original research in Academy of Management Journal.

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