MBA Tutorials: CSR and Sustainable Management
Originally found at MBA Tutorials
Sustainable Management is a management practice that business applies inside their organizations or companies to make the sustainable or better use of resources that may be financial, human or technological which can result in better outcomes for the organization’s present and future both (Schüz, 2012).
The manager or managers play an integral role in any organization’s operations. The manager is responsible for reinforcing the core vision and mission of the organization as well as to communicate effectively like a responsible figurehead to employees and stakeholders. The manager is also responsible for carrying out the duties and roles associated with corporate social responsibility and sustainable management, and this report will lay down an argumentative discussion critical analysis defining the role of managers in Google’s success story.
This article will cover three sections in total; the first part will cover the CSR and environmental management’s goal in Google’s goal achievement and its importance to the organization. The second will be more focused on Google’s managers in adopting CSR and sustainable management along with its knowledge and impact. The third part will be focused on analyzing the problems in Google’s management role and change suggestions as a whole.
Critical Literature Review
Over the time many studies have been published regarding the emergence of CSR and how it came into existence. However, no sure facts are given about its emergence history. It has been considered that, the CSR i.e. Corporate Social Responsibility that deals with the ethics in business operations has its roots even before 1945. For this argument, one justification could be that organization would have been considered being ethical from start of time which then led to the foundation of CSR as a whole (Valor, 2005).
Further studies also suggest that the emergence of CSR first came into existence in the under-developed countries such as Chile. In Chile, the multi-national companies (MNCs) and the non-governmental agencies (NGOs) are the leading force, and it is believed that MNCs brought their beliefs regarding the importance of CSR in business operation to the country. After MNCs, the domestic businesses also adopted the same CSR strategies to stay in league with the multi-companies and as a result the concept of corporate social responsibility kept on spreading and developing (Beckman, Colwell and Cunningham, 2009).
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