Originally found at Inc.
An acquaintance worked for a small-town bike shop, and a friend told him -- in confidence -- that a competing shop would be opening soon.
He was torn. As most of us do, he reflexively nodded his head when his friend said, "Promise you won't tell anyone." Yet he also felt loyal to his employer, and this was news the shop's owner clearly needed to know.
"What should I do?" he asked me.
Oddly enough, research shows the first thing he should do (h/t to Daniel Pink's Pinkcast) is use another word besides "should.
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Read the original research in Academy of Management Journal.
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