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Press releases, updates and important announcements from AOM No laughing matter, unfortunately: Why aggressive humor might pay for CEOs

24 Apr 2024
Humor is central to human interaction and social perception.

Originally found at

Humor is central to human interaction and social perception. However, hardly any research has looked at how humor works in top management communication. This is where a new conceptual study comes in. Titled "Good Fun or Laughingstock? How CEO Humor Affects Infomediaries' Social Evaluations of Organizations," the article was published in the journal Academy of Management Review.

The team was led by Andreas König, Chaired Professor of Strategic Management, Innovation, and Entrepreneurship at the University of Passau, along with his former doctoral students Benno Stöcklein and Dominik Bong, and co-authored by management professors Nathan J. Hiller (Florida International University) and Cecily D. Cooper (University of Miami).

The research team distinguishes between four types of CEO humor.


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Read the original research in Academy of Management Review.

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