Goal 4: Championing our External Standing

DRIVING GOAL 1     /      DRIVING GOAL 2     /      DRIVING GOAL 3     /      DRIVING GOAL 4


AOM aggressively and effectively champions the external standing of organization and management scholars as a globally-led, inclusively governed association.

In 2021, AOM successfully continued promoting member research and raising awareness among external stakeholders around the world—resulting in 929 mentions of AOM and our members' research in global media outlets. AOM’s media briefs reach more than 1,000 media contacts each month, highlighting AOM’s new and timely member research as it relates to the world’s trending news topics. This effort has exponentially increased AOM’s media citations and solidified relationships with top-tier reporters and editors interested in AOM member research.

Top-tier journalists, from Business Insider, Bloomberg, Daily Mail, Financial Times, Fast Company, Forbes, The Guardian, HuffPost, Inc., Insider, NBC News, Quartz, The New York Times, The Observer, Thrive Global, The Wall Street Journal, and more, are increasingly publishing management and organization research published by AOM scholars.

2021 AOM Media Coverage
2021 Media Clips2021 Media Outreach

Top News Articles

Financial Times: Are remote workers really plugged into company culture?

Business Insider: Supporting the opinions of colleagues leads to career advancement... revealed in the latest research

Inc.: Don't Quit Your Day Job

Forbes: We Can Work It Out - How To Build Entrepreneurial Teams For Enhanced Success Does Accountability Always Work?

Inc.: Elon Musk Notwithstanding, People With This Personality Trait Make Better Leaders

The Economist: Can Human Creativity Prevent Mass Unemployment?

Management Today: A Word on Kindness, a Misunderstood Leadership Trait

WSJ: Biz School Dean's Important Life Lessons


Social Media

AOM’s social media channels (Facebook, Facebook Member Group, Twitter and LinkedIn) saw audience growth on average of 13% in 2021 , with LinkedIn seeing the most growth at 17%.

LinkedIn engagements rates increased by 50%, impressions rates rose by 38%, link clicks grew by 45% and the audience increased by an impressive 18% in 2021.

AOM’s Twitter audience grew 14%, engagements rates were up 13%, impressions increased by 26%, and link clicks rose 33%. 

The AOM Facebook page and Member group saw on average an uptick in link clicks of 18%, impressions of 41% and engagements of 22%.

These increases can be credited to diversified content between the channels positioned to both national and global audiences which increase awareness of AOM’s global footprint. Posts with an infographic highlighting Insights articles generated the highest engagement in 2021 across all channels, including the most shares and comments.
Social Media graphic
2021 Twitter2021 Facebook2021 LinkedIn


Subject Matter Experts

AOM’s Subject Matter Expert (SME) program continued to grow, adding more than 20 new AOM Scholars who were given additional media training and promoted to media for interviews and commentary on trending news topics.

The SME program also launched a new series of panel discussions titled “AOM Scholars On…”. The first panel, held in July, focused on “The Workplace’s Pandemic Reset” and was moderated by Peter Bamburger and paneled by Adam Kleinbaum, Tsedal Neeley, and Jennifer Petriglieri. The second panel, held in December, focused on “Team Dynamics in the New Pandemic Workplace” and was moderated by Anne Burmeister and paneled by Hakan Ozcelik, Kira Schabram, and Ellen Kossek.


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