Goal 4: Championing our External Standing

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Goal Four details: Top News Articles | Social Media 

AOM aggressively and effectively champions the external standing of organization and management scholars as a globally-led, inclusively governed association.

In 2023, AOM fundamentally advanced knowledge creation and content dissemination for greater relevancy and impact among a diverse set of stakeholders and institutions around the world, including the global business community, global consumers of management-related news, global media and cultural influencers, and the global public policy community. The program is encompassed by a variety of media outreach touchpoints.

AOM Media Briefs

AOM’s media briefs reached more than 1,000 media each month, highlighting AOM’s new and timely member research as it relates to the world’s trending news topics. This effort delivers on-trend, published AOM Journal content directly to an engaged set of global business media and has proven successful at increasing AOM’s media citations and solidifying relationships with top-tier reporters and editors.  

• AOM Media Brief distributions sent in 2023: 31 
• Average open rate: 26% 

Top-tier journalists from BBC News, Business Insider, Bloomberg, Future of Business and Tech, USA Today, Government Executive Daily, Tech Insider, Medium, The Globe and Mail, Forbes, (Forbes International Affiliates France, Hungry, Brazil), News Germany, MIT Sloan Review, CNBCNewsToday.com, Times of India, Inside Higher Ed, Newsweek, HuffPost, Inc., MSN.com, Financial Times, Fortune, The Wall Street Journal, Yahoo! Finance, Entrepeneur, Korean Daily, Reader’s Digest, The Washington Post and more, are increasingly covering management and organization research published by AOM scholars. 

Each aspect of AOM’s public relations efforts contributed to the organization’s visibility, with a total cumulated result in 2023 of 1,695 global media mentions of AOM or AOM Scholar research. 

Visit AOM News to see a sampling of media stories featuring AOM members and their research.

Subject Matter Experts Program

AOM’s Subject Matter Expert (SME) program, created in 2019 as part of AOM’s broader public relations driving goals, helps to reinforce AOM’s exposure to business media and embed the validity of AOM scholar insight to trending topics. AOM Scholars that contribute to the program are selected and vetted based on their AOM membership, research and publishing history within a given topic. They are offered additional media training and leveraged for media interview and commentary opportunities on trending news topics. The program ended the year with 54 media interviews that directly resulted in 70 pieces of media coverage from global tip-tier outlets such as the BBC, Harvard Business Review, The Washington Post, Bloomberg, and The Wall Street Journal.

The SME program also hosts quarterly ‘AOM Scholars On…’ panels where SMEs come together, sometimes alongside business practitioners, to discuss relevant, trending topics. 2023 panels focused on Top 2023 Trends in the Future of Work; Earth and and the Business Case for Investing in our Planet; Employee Engagement: Best Practices in Today’s Workplace; Teaching Management: Best Practices; and Conflict Management: Best Practices in the Workplace.