Originally found at The New Indian Express by PTI

Being friends with an award juror can increase a person’s chance of being nominated but decrease their chances of being selected as the victor, according to a study.

The Oscars, the Grammys, and even the Nobel Prize, all peer-judged competitions, are often criticized for the decisions of their jurors.

Some people go as far as making accusations of bias, partisanship and even cronyism.

Researchers, including those from City University London in the UK, analysed how social relationships affect reward allocation choices in peer-based evaluative settings.

Combining statistical analysis of eight years’ of decision making data from the most prestigious Norwegian advertising industry competition with industry member interviews, researchers sought to understand how relationships between jurors and entrants affect competition results.

The study, published in the Academy of Management Journal, found that while all three dynamics can improve a candidate’s chance of receiving an honourable mention, only reciprocity boosts their chances of being the victor.”

Continue reading original article at The New Indian Express.

Learn more about the AOM Scholars and explore their work:

• Erik Aadland, BI Norwegian Business School
• Gino Cattani, New York University
• Simone Ferriani, University of Bologna & City University London