The Human Element and Friction Theory
Loran Nordgren is a professor of management and organizations at the Kellogg School of Management, Northwestern University and national bestselling author of the book The Human Element: overcoming the resistance that awaits new ideas.
Loran’s mission is to use behavioral science to make leaders and organizations better. His research has been published in leading journals such as Science, and his ideas are regularly discussed in prominent forums such as the Harvard Business Review. In recognition of his work, Professor Nordgren has received the Theoretical Innovation Award in experimental psychology. A former Fulbright scholar, Loran has twice received Kellogg’s Management Teacher of the Year award. Loran also serves as the academic director of the executive MBA programs. He was one of Poets & Quants’ 40 under 40 business school professors. Loran has worked with companies throughout the world on a wide-range of behavior change problems, a process he calls Behavioral Design.
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