Tammy Madsen

W.M. Keck Foundation Chair of Strategic Management and Innovation 

Leavey School of Business
Santa Clara University

Topic Areas

Change Management, Strategic Management, Technology and Innovation, Sectors: Electric Vehicle/Automotive Space; anything related to Elon Musk

Trending Topics

Artificial Intelligence, Future of Work, 1) Building expertise on gen AI; recently completed a survey of executives on gen AI use. 2) Working on a project on renewable energy—specifically solar.

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Tammy L. Madsen is the W.M. Keck Foundation Chair and Professor of Strategic Management and Innovation and Sr. Associate Dean of Faculty Research at the Leavey School of Business, Santa Clara University. She currently serves as Vice-President of the Academy of Management and previously served on the AOM’s Board of Governors and in a five-year leadership role for the AOM’s Strategic Management Division. She has served as the Director and Associate Director of the Strategy Research Foundation’s Will Mitchell Dissertation Grant Program, Strategic Management Society, and currently serves on the Board of Advisors, Global Innovation Institute.

Tammy’s research and teaching is at the intersection of strategy, innovation, and evolutionary dynamics—specific themes include: competitive heterogeneity and temporary advantage, shocks and growth under uncertainty, co-innovation platforms, and ecosystem strategy. She was shortlisted for the Thinkers50 2023 Strategy award based on her work on co-innovation platforms and ecosystem strategy. Her work has received various awards from the Academy of Management’s Strategic Management (STR) Division, including Glueck Best Paper Award and appears in outlets such as: Strategic Management Review, Strategic Management Journal, Organization Science, Journal of Management Studies, Industrial and Corporate Change, and Journal of Knowledge Management. Her new book , Co-Innovation Platforms: A Playbook for Enabling Innovation and Ecosystem Growth (Palgrave MacMillan Press) was co-authored with David Cruickshank (SAP, SCU Alum) and she also co-authored the fourth edition of Modern Competitive Strategy (2016, McGraw-Hill Press) with Gordon Walker. 

Tammy teaches in the MBA, Executive MBA and Executive Development programs at SCU where she teaches content on topics such as digital transformation, innovation strategy, innovation and disruption, and corporate innovation vehicles. Tammy has received more than 20 Extraordinary Faculty Awards for her teaching, research and service contributions as well as the University President’s Special Recognition Award. She enjoys collaborating with organizations and alums on strategy development and problem solving. Early in her career, she was recognized as an Ascendant Scholar by the Western Academy of Management. 

Tammy began her professional career as a test and evaluation engineer for the weapon control systems on the F14 aircraft and subsequently worked as a design engineer and program manager at Delco Electronics, General Motors. She holds a BS in Mechanical Engineering (UC Santa Barbara) and a MS in Systems Management (USC).

AOM Research

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