Goal 4: Championing our External Standing
DRIVING GOAL 1 / DRIVING GOAL 2 / DRIVING GOAL 3 / DRIVING GOAL 4
AOM aggressively and effectively champions the external standing of organization and management scholars as a globally-led, inclusively governed association.
What does that mean for our Academy’s reputational efforts?
In 2019, the Academy continued to make significant strides in promoting member research among external stakeholders, including the launch of AOM News on AOM.org that highlights articles in top-tier publications citing AOM scholarly research. As a result, AOM’s media engagement and exposure continued to flourish. To build upon and support this growing recognition, AOM’s social media presence strategy was adjusted to begin engaging followers and promoting our scholars and their home institutions and the groundwork was laid for producing AOM scholar videos, animated videos and infographics.
Top-tier journalists, from Bloomberg, Financial Times, Fast Company, Forbes, Inc., NBC News, Quartz, The Conversation, and more, are increasingly publishing management and organization research published by AOM scholars.
Top News Articles in 2019
2019 saw the implementation of a comprehensive strategy to maximize member engagement and visibility among target audiences in social media channels. These efforts included translating AOM’s scholarly research into impactful storytelling for the general and informed public through multi-media content such as infographics, videos and AOM Scholar interviews that social media consumers expect.
As a result, we saw AOM Research gain more than 250% in exposure and engagement across our social media platforms.